Marketing is synonymous to research and creativity. You can never market a product or a service without these two factors. So what I’ll encourage you is use your creativity when choosing a topic. Then it all boils down to research.
The very essence of writing a marketing dissertation is to teach the students how to develop a topic interest into a useful source of new knowledge. Technically, you will be writing a whole paper that can analyse the previously regarded facts and will be integrated to sets of new discoveries. But for a business major, what are the possible marketing dissertation topics that can be discussed?
There is an entire relationship between the type of course of a student and the dissertation he is going to write. If you are enrolled in a department under the economics or business segment, then most probably you will be writing dissertations about the same scope.
A marketing dissertation can accommodate topics that are connected mostly to business. Therefore, you can develop a topic interest that will discuss how to create a better business opportunity out of a certain resource.
Another possibility of a marketing dissertation topic that you can write about is finance. You may talk about and effort some researching methods on how to conduct investments like stocks buying and Foreign Exchange transactions.